Under the leadership of Mr. Ioannidis, PdD, Head of east Europe, Consumer insights and analytics at PMI, the ADnalysts team were given the chance to present their market research on the beer market on November 25th, 2022.

we specifically expanded our research into the "Radler" beer category, Via the responses of 55 participants, most of whom were between the ages of 18 and 24, to an online survey.

We had the opportunity to give our heuristic evaluation of the online store "about you Greece" on November 30, 2022, and receive feedback from Mr. Antonis Birmpas and Dr. Panagiotis Zacharias. The team focused on three tasks: 1) Sign in or create an account, 2) Look for products and quickly add them to the shopping cart, and 3) Pay and complete the transaction. After completing the research, we moved on with recommendations for the enhancement and greatest functionality of the online store's website and app.

Our team was given the opportunity to present our market research and advertising campaign for Costa coffee in Greece on January 24th, 2023, in accordance with the provided brief and the insights provided by Ms. Diana Birba, Mr. Mark Aris, and Ms. Lina Bakalexi.

We performed both primary and secondary research, worked as both a marketing and advertising firm, and completed this project with the "achieve with Costa Coffee" campaign. We also began a trend using the hashtag #achievewithcostacoffee to get our audience involved and build a community as part of our online campaign.